![]() It is critical to choose a right type because it cannot be changed once it’s registered.ġ. There are three key types of official accounts, each with its own features. Simultaneously, you receive all the user’s information. Your official account shows up in the user’s WeChat as soon as he/she clicks “follow”. The workflow for these accounts is mostly the same: users can physically scan your QR code from your advertisement, search for your company within WeChat, or get redirected to your account from somewhere else. There is a different attitude towards companies and brands marketing themselves on the social media。In general, it is considered as a positive thing by Chinese users。It is not deemed to be a nuisance or intrusive like it is in the west, with the social commerce taking off like never before. Magnetic content can drive a lot of traffic to your account. The most important thing with WeChat official account is to develop high-quality Mandarin Chinese content that is aligned with your brand but tailored for the end user in this different market place. It is not difficult for them to find you via the key words on your official account. They even treat searching on WeChat like a news portal. Many Chinese use WeChat as a key source of their information. This allows you to promote content, attract followers and link your account to a mini site hosted within the WeChat app itself. The first step will be setting up an official account. This includes Chinese businesses, joint ventures ( domestic and foreign partnerships), as well as foreign companies (WFOE’s) in China.Īn official account is a powerful launchpad. Marketing, sales of physical products and the payment or booking of products and services are all available for companies to register in China. Companies use these accounts to get in touch with their customers, both actively and passively. Just like the Role-Play-Game experience, visitors can choose a role first, and control the character in the fantasy runway setting to get seated in the front row of the show to watch the latest seasonal collections.WeChat official account is a special type of account on the WeChat platform launched in 2012. One highlight of this fashion week is the digital show on its official website. With the arrival of tech-driven cyber fashion, the entire industry has already been reshaped, and this trend was accelerated during the COVID-19 pandemic, when many fashion brands paused physical catwalk shows and turned to short films or virtual showrooms. ![]() "Shine Her Light," in its third season, will continue to invite women of different ages from the fashion, art, film, eSports and architecture industries to participate in the dialogue and have their voices heard, while the M Space will discuss a variety of issues, including sustainable development and new material revolution in the textile industry. It will also introduce a new environmentally friendly bio-based raw material Sorona, which requires 37 percent less oil to manufacture compared with nylon, and also generates 50 percent less greenhouse gas emission in the production process. Themed on environmental protection and sustainability, the fashion week will be headlined by some eco-green fashion brands, such as designer Zhang Na's brand Reclothing Bank that uses materials wasted and discarded by the industry. This AW edition will feature more than 70 runway shows, 10-plus trade fairs, including Asia's largest fashion trade fair Ontimeshow, and 10 events that will shed light on topics about sustainable innovation, art and design, technology and folk culture, emotional healing as well as women's power. The Autumn/Winter 2023 Shanghai Fashion Week will be unveiled on Thursday, with the sports-themed ROYAL CLUB collection by British brand HAZZYS at Xintiandi's Taipinghu Park.
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